Aug 2018 – Present

Leading UX, UI, and product design for a suite of clients across tech, retail, and wellness. Driving projects end-to-end, from branding and websites to product launches. Delivering scalable solutions that boost engagement,
conversion, and adoption. Balancing hands-on execution with strategic leadership as designer and client partner.

Spearheaded UX for a complex federal SaaS platform, aligning user needs with strict regulatory and stakeholder requirements. Translated research and constraints into scalable, human-centered solutions. Partnered cross-functionally to prototype, test, and deliver accessible, compliant experiences.

July 2021 – December 2023

Designed in-vehicle e-commerce and service experiences for GM brands, supporting ~6M new vehicles and legacy users. Balanced regulatory, technical, and user needs while delivering impactful features. Partnered with engineering, product, and compliance to streamline journeys and enhance the connected experience.

Owned UX and UI for e-commerce sites generating $20M+ monthly. Built and maintained a design system for 300+ brands and 350K+ products. Designed and launched RapidShip, boosting conversion by promoting same-day shipping for in-stock items. Partnered with product and engineering for seamless implementation.

May 2020 – July 2020

Supported multiple product teams as a contract UX designer, improving consistency and usability across key features. Helped formalize a design system and introduced new standards for documenting UX behaviors. Conducted user research, testing, and stakeholder presentations to guide iterative design decisions.

Led UX for three agile teams building a SaaS payroll platform. Simplified complex workflows through research, benchmarking, and usability testing. Translated business and technical needs into intuitive, user-centered designs – boosting satisfaction by 200%+. Delivered scalable, accessible features with product and engineering.

Jun 2017 – Nov 2017

Directed a 10-member creative team, aligning output with strategic goals and increasing productivity by 63%. Oversaw planning, requirements, and execution across projects in 10+ industries. Delivered innovative, high-impact creative work that improved client satisfaction.

Drove creative strategy and execution across multidisciplinary teams. Balanced hands-on design with scoping, stakeholder communication, and process improvement. Streamlined workflows and elevated agency delivery standards.

Delivered web and interactive design for diverse client accounts in a deadline-driven agency setting. Led discovery, wireframing, visual design, and collaboration with developers. Mentored junior designers and implemented process changes that boosted team efficiency.