Website Redesign & Redevelopment
Gilda’s Club of Rochester
Project management, sole designer, supporting developer for a website redesign/redevelopment for Gilda’s Club. 2016.
“Life is about not knowing.”
American comedienne Gilda Radner’s legacy of bringing joy, relief, and resources to other cancer victims lives on through the Gilda’s Club national non-profit organization.
The Gilda’s Club of Rochester sought to provide their current and potential members with an online experience as warm and welcoming as the clubhouse itself. I count it an immense privilege to have had the opportunity to plan, design and execute this project.
Homepage Layout
Dressed in warm hues and rich imagery, the homepage offers the warmth of a friendly embrace.
It brings to the forefront both frequently visited pages and sought-after information to give seasoned users and potential members alike an optimal experience.
Donation Page
The donation form employs all the polish and character of the rest of the site while offering a donation experience that is smooth and enjoyable to complete.
By neatly organizing the process into simple steps, I sought to render the process of donation encouraging and simplified.
Events
Strategically designed to offer ease of use for the client when inputting new events, the event template offers all the necessary information on a simple, tidy page.
The opportunity to use brilliant, engaging photography was key in generating interest/comfort.
The main call-to-action (ordering tickets) is kept prominent.
Obligatory disclaimer for this project. Any shown process work was created by me and is property of Archer Communications. The final design and its implementation are the sole property of Gilda’s Club of Rochester and are shown here for non-commercial, portfolio-y purposes only.