December 2023 – Present

Leading UX design and strategy on complex federal government projects. Synthesizing stakeholder input/data to inform design strategy and increase operational efficiency. Working closely with research and technology partners while designing, testing, documenting, and implementing successful solutions.

July 2021 – December 2023

Innovated the in-vehicle e-comm and service experiences across all GM brands. Crafted experiences for ~6m new vehicles annually + backcast to millions more. Fostered cross-functional collaboration and balanced user needs with technical constraints, regulations, and business objectives to solve complex problems efficiently.

Jan 2006 – Dec 2023

Supported 10+ national clients, including start-ups and small businesses. Carried projects from strategy/planning to implementation, including designing, developing, and maintaining websites, advertisements, and product/service launches. Measurably increased engagement, sales, and service adoption at each client level.

July 2020 – July 2021

Led UI/UX for several e-commerce properties, netting $20m+ monthly. Established a design system simplifying feature roll-out and consistency across 300+ brands and 350k+ products. Organized, prototyped, and presented designs/requirements. Led design of RapidShip, driving sales of in-stock inventory via same-day shipping.

May 2020 – July 2020

Helped formalize a design system, improving visual consistency across numerous product areas. Assigned to multiple efforts simultaneously, improving existing products and innovating new features. Conducted research, testing, and stakeholder presentations. Created a new standard for documenting UX behavior requirements.

Nov 2017 – May 2020

Led design for 3 cross-functional teams supporting development of a complex new product. Conducted research, benchmarking, and rigorous testing to distill complex data-driven workflows into simple, impactful designs. Addressed user needs effectively via user-centered design principles, boosting target user satisfaction by 200%+.

Jun 2017 – Nov 2017

Managed creative assignments for a 10-member team, aligning priorities with project goals and boosting productivity by 63%. Led requirements gathering and project definition, enhancing client satisfaction by exceeding expectations. Crafted innovative designs for high-profile accounts across 10+ diverse industries.

Oct 2016 – Jun 2017

Demonstrated clear ability to lead by capitalizing on personal blend of creativity, organization, and results-focused practicality to increase overall production organization and efficiency. Ensured delivery of high-quality products that achieve objectives while remaining in scope. Hands-on leader serving all phases of projects by establishing creative briefs and scope documents, providing structure and strategic direction, fielding client reviews and feedback, iterating design drafts, collaboration with account services, partnership with development, and post-launch analysis.

Jun 2014 – Oct 2016

Led the process on creative marketing projects for many clients in a swift, deadline-driven environment. Performed in every phase including discovery and planning, wireframing and prototyping, participating in client meetings, creating layouts and supporting graphics, collaboration with development. Mentored new staff members and facilitated teamwork to increase efficiency. Created measurably improved processes and efficiencies by identifying and eliminating several bottlenecks and increasing effective communication practices.